With consumers being more knowledgeable than ever and having more information available at their hand they are expecting more of an in store experience than ever before. The digital customer journey should include – Interaction, Attraction and Transaction.
Technology should assist and secure customer loyalty & spend…not distract”
A digital connected store should be consumer friendly, the technology should be blended into the environment – non intrusive.
With a mixture of large screens, smaller photo style frame screens, interactive touch screens, giving customers the ability to ‘touch and feel’ real product and then download product information onto their smart phone, digital media is the perfect mechanism for customer engagement.
Add to that fact that digital signage is proven to:
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Reduce in store print costs by up to 60% |
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Content, advertising and pricing can be changed instantly rather than the long wait times for reprints |
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Content, pricing can all be changed automatically depending on, time of day, store location, age and gender of customer viewing the screen , live stock levels and even the weather! |
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Increase product sales by over 50% |
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Tech savvy consumers are raising the bar. |
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Influence consumers purchase decisions whilst transforming “dead” customer wait time |
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into promotional opportunities |
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Animated content is 67% more attractive than regular print/statics |
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Many customers no longer want to talk to sales staff to retrieve product information, customer engagement touch screens will give them the ability to look and find information themselves . ‘Silent Salesman’ |
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Continuity of brand and company message through all digital engagement (web, print, instore) |
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Integration of the store with mobile smart phones and social networking (see mobile)
Whilst digital media has a large number of positive affects for sales, don’t forgot that the screens can also have a huge benefit for staff too. |
Out of trading hours the screens can be used as staff notice boards, management broadcast (sales figures) aswell as a digital training/staff education mechanism. |
No matter the existing infrastructure your retail network has, Intevi will be able to deliver up to date content in true high definition (HD) to your customers.
Intevi will provide a central information store that integrates with any existing business systems and delivers live information to your network of stores.
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